Strategic marketing problems :
Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - Fifth edition - Boston : Allyn and Bacon, c1990. - xiii, 732 pages : illustrations ; 25 cm.
Includes bibliographies.
Chapter one Foundations of strategic marketing management -- Chapter two Financial aspects of marketing management -- Chapter three Marketing decision making and case analysis -- Chapter four Opportunity analysis and market targeting -- Chapter five Marketing research -- Chapter six Product and service strategy and management -- Chapter seven Marketing communication strategy and management -- Chapter eight Marketing channel strategy and management -- Chapter nine Pricing strategy and management -- Chapter ten Marketing strategy reformulation: the control process -- Chapter eleven Comprehensive marketing programs
English
0205121292 [hardbound]
89035522
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
658.802 K45 1990
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - Fifth edition - Boston : Allyn and Bacon, c1990. - xiii, 732 pages : illustrations ; 25 cm.
Includes bibliographies.
Chapter one Foundations of strategic marketing management -- Chapter two Financial aspects of marketing management -- Chapter three Marketing decision making and case analysis -- Chapter four Opportunity analysis and market targeting -- Chapter five Marketing research -- Chapter six Product and service strategy and management -- Chapter seven Marketing communication strategy and management -- Chapter eight Marketing channel strategy and management -- Chapter nine Pricing strategy and management -- Chapter ten Marketing strategy reformulation: the control process -- Chapter eleven Comprehensive marketing programs
English
0205121292 [hardbound]
89035522
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
658.802 K45 1990