New products management /
Crawford, C. Merle (Charles Merle), 1924-
New products management / Merle Crawford, Anthony Di Benedetto. - Tenth edition - New York, New York : McGraw-Hill Irwin, c2011 - xvi, 576 pages
Includes appendices and index
Part one Overview and opportunity identification/selection -- Part two Concept generation -- Part three Concept/project evaluation -- Part four Development -- Part five Launch
English
9780071289238 [paperback]
New products--Management.
658.575 C85 2011
New products management / Merle Crawford, Anthony Di Benedetto. - Tenth edition - New York, New York : McGraw-Hill Irwin, c2011 - xvi, 576 pages
Includes appendices and index
Part one Overview and opportunity identification/selection -- Part two Concept generation -- Part three Concept/project evaluation -- Part four Development -- Part five Launch
English
9780071289238 [paperback]
New products--Management.
658.575 C85 2011