Cruise marketing and management /
Cruise marketing and management /
3G E-Learning
- United States of America : 3G E-Learning, c2017
- xii, 214 pages : illustrations color
Includes index
Chapter 1 Contemporary cruise operations -- Chapter 2 Selling cruises and cruise products -- Chapter 3 Maritime issues and legislation -- Chapter 4 Cruise geography -- Chapter 5 Planning the itinerary -- Chapter 6 Health, safety and security -- Chapter 7 Customer services -- Chapter 8 Food and beverage operations management
English
9781680956382 [paperback]
Hospitality industry--Marketing.
Tourism--Marketing.
338.4791 C88 2017
Includes index
Chapter 1 Contemporary cruise operations -- Chapter 2 Selling cruises and cruise products -- Chapter 3 Maritime issues and legislation -- Chapter 4 Cruise geography -- Chapter 5 Planning the itinerary -- Chapter 6 Health, safety and security -- Chapter 7 Customer services -- Chapter 8 Food and beverage operations management
English
9781680956382 [paperback]
Hospitality industry--Marketing.
Tourism--Marketing.
338.4791 C88 2017