Principles of marketing /
Principles of marketing /
3G E-Learning
- 2nd edition
- United States of America : 3G E-Learning, c2018
- vii, 294 pages : illustrations (chiefly color)
Includes bibliographical references and index
Section 1 Marketing principles and strategies -- Section 2 Customer relationship and service -- Section 3 Market opportunity analysis and consumer analysis -- Section 4 Developing the marketing mix -- Section 5 Managing the marketing effort -- Section 6 Workshop and presentation of marketing plan
English
9781680947281 [paperback]
Marketing
658.8 P93 2018
Includes bibliographical references and index
Section 1 Marketing principles and strategies -- Section 2 Customer relationship and service -- Section 3 Market opportunity analysis and consumer analysis -- Section 4 Developing the marketing mix -- Section 5 Managing the marketing effort -- Section 6 Workshop and presentation of marketing plan
English
9781680947281 [paperback]
Marketing
658.8 P93 2018