Theory, practice and techniques in tourism marketing /

Theory, practice and techniques in tourism marketing / 3G E-Learning - United States of America : 3G E-Learning, c2018 - viii, 323 pages : illustrations

Includes index

Introduction to tourism marketing -- Services marketing -- Promote tourism products and services -- Marketing mix -- Market segmentation in tourism -- Tourism destination management


English

9781680948851 [reproduction]


Tourism--Marketing.

338.4791 T34 2018

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