Contemporary marketing strategy in the Philippine setting /
Go, Josiah
Contemporary marketing strategy in the Philippine setting / Josiah Go. - Updated edition. - [S.l. : s.n.], c1992. - xii, 197 pages
Includes appendix, index and references.
Contents : Part I Marketing: what it's all about -- Chapter I: The strategic 3Cs and the marketing triangle -- Chapter II: Key result areas -- Chapter III: Introduction to strategic and tactics -- Part II: The view from the top -- Chapter IV: Vision and mission -- Part III: Environmental scanning -- Chapter V: Industry analysis -- Chapter VI: Analysis of competition -- Chapter VII: Key factors for success -- Chapter VIII: SWOT analysis -- Part IV: Marketing management process -- Chapter IX: Identifying and exploring opportunities -- Chapter X: Market segmentation and target marketing -- Chapter XI: Product positioning -- Chapter XII: Developing and controlling the marketing mix -- Part V: Marketing strategies -- Chapter XIII: Marketing objectives setting -- Chapter XIV: Generic strategy -- Chapter XV: Market position strategies -- Chapter XVI: Product life cycle strategies
English
9719130792[newsrint]
Marketing--Management.
Fil 658.809599 G53 1992
Contemporary marketing strategy in the Philippine setting / Josiah Go. - Updated edition. - [S.l. : s.n.], c1992. - xii, 197 pages
Includes appendix, index and references.
Contents : Part I Marketing: what it's all about -- Chapter I: The strategic 3Cs and the marketing triangle -- Chapter II: Key result areas -- Chapter III: Introduction to strategic and tactics -- Part II: The view from the top -- Chapter IV: Vision and mission -- Part III: Environmental scanning -- Chapter V: Industry analysis -- Chapter VI: Analysis of competition -- Chapter VII: Key factors for success -- Chapter VIII: SWOT analysis -- Part IV: Marketing management process -- Chapter IX: Identifying and exploring opportunities -- Chapter X: Market segmentation and target marketing -- Chapter XI: Product positioning -- Chapter XII: Developing and controlling the marketing mix -- Part V: Marketing strategies -- Chapter XIII: Marketing objectives setting -- Chapter XIV: Generic strategy -- Chapter XV: Market position strategies -- Chapter XVI: Product life cycle strategies
English
9719130792[newsrint]
Marketing--Management.
Fil 658.809599 G53 1992