Marketing planning and strategy /
Jain, Subhash C., 1942-
Marketing planning and strategy / Subhash C. Jain. - Sixth edition - Cincinnati, Ohio : South-Western College Pulishing, c2000. - xviii, 925 pages : illustrations ; 24 cm.
Includes bibliographical references and index
Chapter one Marketing and the concept of planning and strategy -- Chapter two Strategic marketing -- Chapter three Corporate appraisal -- Chapter four Understanding competition -- Chapter five Focusing on the customer -- Chapter six Scanning the environment -- Chapter seven Measuring strengths and weaknesses -- Chapter eight Developing marketing objectives and goals -- Chapter nine Strategy selection -- Chapter ten Portfolio analysis -- Chapter eleven organizational structures -- Chapter twelve Strategic tools -- Chapter thirteen Market strategies -- Chapter fourteen Product strategies -- Chapter fifteen Pricing strategies -- Chapter sixteen Distribution strategies -- Chapter seventeen Promotion strategies -- Chapter eighteen Global market strategies
English
0324014805 [hardbound]
99035181
Marketing--Management.
658.802 J19 2000
Marketing planning and strategy / Subhash C. Jain. - Sixth edition - Cincinnati, Ohio : South-Western College Pulishing, c2000. - xviii, 925 pages : illustrations ; 24 cm.
Includes bibliographical references and index
Chapter one Marketing and the concept of planning and strategy -- Chapter two Strategic marketing -- Chapter three Corporate appraisal -- Chapter four Understanding competition -- Chapter five Focusing on the customer -- Chapter six Scanning the environment -- Chapter seven Measuring strengths and weaknesses -- Chapter eight Developing marketing objectives and goals -- Chapter nine Strategy selection -- Chapter ten Portfolio analysis -- Chapter eleven organizational structures -- Chapter twelve Strategic tools -- Chapter thirteen Market strategies -- Chapter fourteen Product strategies -- Chapter fifteen Pricing strategies -- Chapter sixteen Distribution strategies -- Chapter seventeen Promotion strategies -- Chapter eighteen Global market strategies
English
0324014805 [hardbound]
99035181
Marketing--Management.
658.802 J19 2000