Principles of marketing / (Record no. 16798)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01117nam a2200289 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220905090602.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190726b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781680947281 [paperback] |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | College Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 P93 2018 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | 3G E-Learning |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | United States of America : |
| Name of producer, publisher, distributor, manufacturer | 3G E-Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 294 pages : |
| Other physical details | illustrations (chiefly color) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Section 1 Marketing principles and strategies -- Section 2 Customer relationship and service -- Section 3 Market opportunity analysis and consumer analysis -- Section 4 Developing the marketing mix -- Section 5 Managing the marketing effort -- Section 6 Workshop and presentation of marketing plan |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | 3G E-Learning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Encoded by | ida[new] |
| Date Encoded | 07/26/2019 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Accession number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | College Library | College Library | Business Administration and Accountancy | 07/26/2019 | CD Books | 4500.00 | 102202 | 2 | 658.8 P93 2018 | UC11-000000032 | 06/10/2022 | 02/18/2022 | 07/26/2019 | Reference |