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Googled : the end of the world as we know it / Ken Auletta.

By: Publisher: New York : Penguin Books, c2010Description: xiv, 418 pages ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780143118046 [newsprint]
Subject(s): DDC classification:
  • 338.76102504 Au924 2010
Contents:
Contents: Part 1 Different planets (Chapter 1 Messing the magic) -- Part 2 The google story (Chapter 2 Starting in a garage -- Chapter 3 Buzz but few dollars (1999-2000) -- Chapter 4 Prepping the google rocket (2001-2002) -- Chapter 5 Innocence or arrogance? (2002-2003) -- Chapter 6 Google goes public (2004) -- Chapter 7 The new evil empire? (2004-2005) -- Part 3 Google versus the bears (Chapter 8 Chasing the fox (2005-2006) -- Chapter 9 War on multiple fronts (2007) -- Chapter 10 Waking the government bear -- Chapter 11 Google enters adolescence (2007-2008) -- Chapter 12 Is "old" media drowning? (2008) -- Chapter 13 Compete on collaborate? -- Chapter 14 Happy birthday (2008-2009) -- Part 4 Googled (Chapter 15 Googled -- Chapter 16 Where is the wave taking old media? -- Chapter 17 Where is the wave taking google?
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Holdings
Item type Current library Call number Status Date due Barcode
Reserve Reserve College Library Chancellor's Collections 338.76102504 Au924 2010 (Browse shelf(Opens below)) Available 99958

Includes index

Contents: Part 1 Different planets (Chapter 1 Messing the magic) -- Part 2 The google story (Chapter 2 Starting in a garage -- Chapter 3 Buzz but few dollars (1999-2000) -- Chapter 4 Prepping the google rocket (2001-2002) -- Chapter 5 Innocence or arrogance? (2002-2003) -- Chapter 6 Google goes public (2004) -- Chapter 7 The new evil empire? (2004-2005) -- Part 3 Google versus the bears (Chapter 8 Chasing the fox (2005-2006) -- Chapter 9 War on multiple fronts (2007) -- Chapter 10 Waking the government bear -- Chapter 11 Google enters adolescence (2007-2008) -- Chapter 12 Is "old" media drowning? (2008) -- Chapter 13 Compete on collaborate? -- Chapter 14 Happy birthday (2008-2009) -- Part 4 Googled (Chapter 15 Googled -- Chapter 16 Where is the wave taking old media? -- Chapter 17 Where is the wave taking google?

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