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Managerial economics : text and case studies / Bernardo M. Villegas.

By: Publisher: Manila : Sinag-Tala Publishers, Inc., c1999Edition: Third editionDescription: viii, 479 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9715540767 [newsprint]
Subject(s): DDC classification:
  • Fil. 331.714 V71 1999
Contents:
Contents: Chapter 1 The scope, nature, and practice of managerial economics -- Chapter 2 Corporate planning and managerial economics -- Chapter 3 The goal of maximum profit -- Chapter 4 The economics of production -- Chapter 5 The economic analysis of cost -- Chapter 6 The economics of productivity -- Chapter 7 Operations research and economic analysis CASE STUDY: Banque De lyonnaise: returns maximization on loans using the linear programming method -- Chapter 8 Capital budgeting CASE STUDY: mixed-use building using NPV and IRR methods of capital budgeting -- Chapter 9 The economics of finance -- CASE STUDY: risk analysis: The capital asset pricing model -- Chapter 10 Decisions under uncertainty CASE STUDY: a time sharing project -- Chapter 11 Economic forecasting CASE STUDY: the sustainability of the real state sector -- Chapter 12 Demand analysis CASE STUDY: middle-income houses to buy or not to buy -- Chapter 13 Sales forecasting Appendix: low-cost housing: supply and demand trends -- Chapter 14 The economics of competition -- Chapter 15 The economics of advertising -- Chapter 16 The dynamics of pricing -- Chapter 17 The economics of location -- Chapter 18 Government and business -- Chapter 19 The social responsibility of business
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Filipiniana Filipiniana College Library Filipiniana Fil. 331.714 V71 1999 c.1 (Browse shelf(Opens below)) c.1 Available 68867
Filipiniana Filipiniana College Library Senior High School Fil. 331.714 V71 1999 c.2 (Browse shelf(Opens below)) c.2 Available 68868

Includes glossary and index

Contents: Chapter 1 The scope, nature, and practice of managerial economics -- Chapter 2 Corporate planning and managerial economics -- Chapter 3 The goal of maximum profit -- Chapter 4 The economics of production -- Chapter 5 The economic analysis of cost -- Chapter 6 The economics of productivity -- Chapter 7 Operations research and economic analysis CASE STUDY: Banque De lyonnaise: returns maximization on loans using the linear programming method -- Chapter 8 Capital budgeting CASE STUDY: mixed-use building using NPV and IRR methods of capital budgeting -- Chapter 9 The economics of finance -- CASE STUDY: risk analysis: The capital asset pricing model -- Chapter 10 Decisions under uncertainty CASE STUDY: a time sharing project -- Chapter 11 Economic forecasting CASE STUDY: the sustainability of the real state sector -- Chapter 12 Demand analysis CASE STUDY: middle-income houses to buy or not to buy -- Chapter 13 Sales forecasting Appendix: low-cost housing: supply and demand trends -- Chapter 14 The economics of competition -- Chapter 15 The economics of advertising -- Chapter 16 The dynamics of pricing -- Chapter 17 The economics of location -- Chapter 18 Government and business -- Chapter 19 The social responsibility of business

English

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