Managerial economics : text and case studies / Bernardo M. Villegas.
Publisher: Manila : Sinag-Tala Publishers, Inc., c1999Edition: Third editionDescription: viii, 479 pages ; 23 cmContent type:- text
- unmediated
- volume
- 9715540767 [newsprint]
- Fil. 331.714 V71 1999
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Filipiniana | College Library Filipiniana | Fil. 331.714 V71 1999 c.1 (Browse shelf(Opens below)) | c.1 | Available | 68867 | ||
Filipiniana | College Library Senior High School | Fil. 331.714 V71 1999 c.2 (Browse shelf(Opens below)) | c.2 | Available | 68868 |
Includes glossary and index
Contents: Chapter 1 The scope, nature, and practice of managerial economics -- Chapter 2 Corporate planning and managerial economics -- Chapter 3 The goal of maximum profit -- Chapter 4 The economics of production -- Chapter 5 The economic analysis of cost -- Chapter 6 The economics of productivity -- Chapter 7 Operations research and economic analysis CASE STUDY: Banque De lyonnaise: returns maximization on loans using the linear programming method -- Chapter 8 Capital budgeting CASE STUDY: mixed-use building using NPV and IRR methods of capital budgeting -- Chapter 9 The economics of finance -- CASE STUDY: risk analysis: The capital asset pricing model -- Chapter 10 Decisions under uncertainty CASE STUDY: a time sharing project -- Chapter 11 Economic forecasting CASE STUDY: the sustainability of the real state sector -- Chapter 12 Demand analysis CASE STUDY: middle-income houses to buy or not to buy -- Chapter 13 Sales forecasting Appendix: low-cost housing: supply and demand trends -- Chapter 14 The economics of competition -- Chapter 15 The economics of advertising -- Chapter 16 The dynamics of pricing -- Chapter 17 The economics of location -- Chapter 18 Government and business -- Chapter 19 The social responsibility of business
English
There are no comments on this title.