Managerial economics / Bernardo M. Villegas.

By: Publisher: Manila : Sinag-Tala Pub., c1977Edition: Revised editionDescription: viii, 420 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9711170663
Subject(s): DDC classification:
  • Fil. 331.714 V71m 1977
Contents:
Contents: Chapter 1 The scope, nature, and practice of managerial economics -- Chapter 2 Corporate planning and managerial economics -- Chapter 3 The goal of maximum profit -- Chapter 4 The economics of production -- Chapter 5 The economic analysis of cost -- Chapter 6 The economics of productivity -- Chapter 7 Operations research and economic analysis -- Chapter 8 Capital budgeting -- Chapter 9 The economics of finance -- Chapter 10 Decisions under uncertainty -- Chapter 11 Economic forecasting -- Chapter 12 Demand analysis -- Chapter 13 Sales forecasting -- Chapter 14 The economics of competition -- Chapter 15 The economics of advertising -- Chapter 16 The dynamics of advertising -- Chapter 17 The economics of location -- Chapter 18 The government and business -- Chapter 19 The social responsibility of business
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Filipiniana Filipiniana College Library Filipiniana Fil. 331.714 V71m 1977 c.7 (Browse shelf(Opens below)) c.7 Available 5207

Includes glossary, bibliographical references and index

Contents: Chapter 1 The scope, nature, and practice of managerial economics -- Chapter 2 Corporate planning and managerial economics -- Chapter 3 The goal of maximum profit -- Chapter 4 The economics of production -- Chapter 5 The economic analysis of cost -- Chapter 6 The economics of productivity -- Chapter 7 Operations research and economic analysis -- Chapter 8 Capital budgeting -- Chapter 9 The economics of finance -- Chapter 10 Decisions under uncertainty -- Chapter 11 Economic forecasting -- Chapter 12 Demand analysis -- Chapter 13 Sales forecasting -- Chapter 14 The economics of competition -- Chapter 15 The economics of advertising -- Chapter 16 The dynamics of advertising -- Chapter 17 The economics of location -- Chapter 18 The government and business -- Chapter 19 The social responsibility of business

English

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