Strategic marketing management / Alexander Chernev.

By:

Chernev, Alexander

Publisher: [United States] : Brightstar Media, c2014Edition: Eighth editionDescription: vi, 274 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781936572199 [paperback]

Subject(s):

DDC classification:

658.802 C42 2014

Online resources:

Table of contents only

Contents:

Part one The Big Picture -- Part two Marketing Strategy -- Part three Marketing Tactics -- Chapter four Managing Growth -- Part five Strategic Marketing Workbooks

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Reserve	College Library Reserve	658.802 C42 2014 (Browse shelf(Opens below))	Available	Lost and Replaced		98519

Includes bibliographical references.

Part one The Big Picture -- Part two Marketing Strategy -- Part three Marketing Tactics -- Chapter four Managing Growth -- Part five Strategic Marketing Workbooks

English

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