Entrepreneurship / Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd.
Publisher: New York, NY : McGraw-Hill Education, [2017]Edition: Tenth editionDescription: xxi, 580 pagesContent type:- text
- unmediated
- volume
- 9781259255427 (alkaline paper)
- 658.421 H62 2017
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Reserve | Graduate School Library Annex | 658.421 H62 2017 (Browse shelf(Opens below)) | Available | UC12-000004941 |
Includes index.
Chapter one The Entrepreneurial Mind-Set -- Chapter two Corporate Entrepreneurship -- Chapter three Generating and Exploiting New Entries -- Chapter four Creativity and the Business Idea -- Chapter five Identifying and Analyzing Domestic and International Opportunities -- Chapter six Protecting the Idea and Other Legal Issues for the Entrepreneur -- Chapter seven The Business Plan: Creating and Starting the Venture -- Chapter eight The Marketing Plan -- Chapter nine The Organizational Plan -- Chapter ten The Financial Plan -- Chapter eleven Sources of Capital -- Chapter twelve Informal Risk Capital, Venture Capital and Going Public -- Chapter thirteen Strategies for Growth and Managing the Implications of Growth -- Chapter fourteen Accessing Resources for Growth from External Sources -- Chapter fifteen Succession Planning and Strategies for Harvesting and Ending the Venture
English
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