Small and medium business improvement in the Asean region : marketing factors / edited by Kenneth James and Narongchai Akrasanee.

Contributor(s):

Publisher: Singapore : Institute of Southeast Asian Studies, c1988Description: xii, 306 pages : maps ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9971988860 [paperback]

Subject(s):

DDC classification:

658.895 Sm1j 1988

Contents:

Chapter one Marketing factors affecting small and medium businesses in the ASEAN Region: an overview -- Chapter two Marketing problems of small and medium businesses in Indonesia -- Chapter three Marketing issues of small and medium businesses in Malaysia: practices, problems, and assistance -- Chapter four Marketing factors and small and medium enterprises improvement in Philippines -- Chapter five Marketing factors and small and medium business improvement in Singapore -- Chapter six Marketing factors relating to small and medium business improvement in Thailand

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Graduate School Library Annex	658.895 Sm1j 1988 (Browse shelf(Opens below))	Available		UC12-000004922

Includes bibliographies.

English

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