Principles of marketing : an Asian perspective / Philip Kotler

By:

Kotler, Philip

Contributor(s):

Publisher: Singapore : Prentice-Hall, c2005Description: xv, 535 [27] pages : color illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0131234390 (paperback)

Subject(s):

Marketing

DDC classification:

658.8 K84 2005

Contents:

Contents: Part 1 Understanding marketing and the marketing process -- Part 2 Developing marketing opportunities and strategies -- Part 3 Developing the marketing mix -- Part 4 Managing marketing.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Reserve	College Library Reserve	Res. 658.8 K84 2005 c.1 (Browse shelf(Opens below))	c.1	Available	84955
Reserve	College Library Reserve	Res. 658.8 K84 2005 c.2 (Browse shelf(Opens below))	c.2	Available	84956
Reserve	College Library Reserve	Res. 658.8 K84 2005 c.3 (Browse shelf(Opens below))	c.3	Available	85627

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Includes index.

Contents: Part 1 Understanding marketing and the marketing process -- Part 2 Developing marketing opportunities and strategies -- Part 3 Developing the marketing mix -- Part 4 Managing marketing.

English

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