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Hospitality sales and marketing / James R. Abbey.

By: Contributor(s): Publisher: Lansing, MI : Educational Institute, American Hotel & Lodging Association, c2014Edition: Sixth editionDescription: x, 619 pages : illustration ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780866124447 (paperback)
Subject(s): DDC classification:
  • 647.940688 Ab124 2014
Contents:
Contents: Part 1 introduction -- 1 Introduction to hospitality marketing and sales -- 2 The marketing plan: the cornerstone of sales -- 3 Managing the marketing and sales office -- Part 2 Sales techniques -- 4 Personal sales -- 5 Telephone sales -- 6 Internal marketing and sales -- 7 Advertising, public relations, and publicity -- Part 3 Marketing -- 8 Marketing to business travelers -- 9 Marketing to leisure travelers -- 10 marketing to travel agents -- 11 Marketing to meeting planners -- 12 Marketing to special segments -- 13 Marketing restaurants and lounges -- 14 Marketing catered events and meeting rooms -- Index.
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Holdings
Item type Current library Call number Status Date due Barcode
Reserve Reserve College Library Hotel and Restaurant Management/Tourism 647.940688 Ab124 2014 (Browse shelf(Opens below)) Available 97346
Browsing College Library shelves, Shelving location: Hotel and Restaurant Management/Tourism Close shelf browser (Hides shelf browser)
647.94068 T41h 2019 c.2 3G Handy guide : 647.940682 C26 2000 c.1 Housekeeping management / 647.940683 T15 2001 Human resources management for the hospitality industry / 647.940688 Ab124 2014 Hospitality sales and marketing / 647.940688 H197 2012 c.1 First class service 1 : 647.940688 H197f 2012 c.1 First class service 2 : 647.940688 H197f 2012 c.2 First class service 2 :

Includes bibliographical references and index.

Contents: Part 1 introduction -- 1 Introduction to hospitality marketing and sales -- 2 The marketing plan: the cornerstone of sales -- 3 Managing the marketing and sales office -- Part 2 Sales techniques -- 4 Personal sales -- 5 Telephone sales -- 6 Internal marketing and sales -- 7 Advertising, public relations, and publicity -- Part 3 Marketing -- 8 Marketing to business travelers -- 9 Marketing to leisure travelers -- 10 marketing to travel agents -- 11 Marketing to meeting planners -- 12 Marketing to special segments -- 13 Marketing restaurants and lounges -- 14 Marketing catered events and meeting rooms -- Index.

English

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