Retailing management / Michael Levy, Barton A. Weitz.

By: Contributor(s): Series: The Irwin series in marketingPublisher: Homewood, Illinois : Irwin, c1992Description: xxx, 774, [84] pages : color illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0256059896 [hardbound]
Subject(s): DDC classification:
  • 658.87 L57 1992
Contents:
Chapter one Introduction to the world of retailing -- Chapter two Retail competition -- Chapter three The changing environment of retailing -- Chapter four Customer buying behavior -- Chapter five Ethical and legal issues in retailing -- Chapter six Retail market strategy -- Chapter seven Financial strategy -- Chapter eight Retail organization and control -- Chapter nine Store location -- Chapter ten Measuring retail location potential -- Chapter eleven Merchandise budget planning -- Chapter twelve Assortment planning and control -- Chapter thirteen Pricing -- Chapter fourteen Buying merchandise -- Chapter fifteen The retail promotion mix -- Chapter sixteen Managing store employees and reducing inventory losses -- Chapter seventeen Managing customer service -- Chapter eighteen Retail selling -- Chapter nineteen Store layout, design, and visual merchandising -- Chapter twenty Integrated retail computer and distribution systems
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Item type Current library Call number Status Date due Barcode
Reference Reference Graduate School Library Annex 658.87 L57 1992 (Browse shelf(Opens below)) Available UC12-000004733

Includes bibliographical references and index

Chapter one Introduction to the world of retailing -- Chapter two Retail competition -- Chapter three The changing environment of retailing -- Chapter four Customer buying behavior -- Chapter five Ethical and legal issues in retailing -- Chapter six Retail market strategy -- Chapter seven Financial strategy -- Chapter eight Retail organization and control -- Chapter nine Store location -- Chapter ten Measuring retail location potential -- Chapter eleven Merchandise budget planning -- Chapter twelve Assortment planning and control -- Chapter thirteen Pricing -- Chapter fourteen Buying merchandise -- Chapter fifteen The retail promotion mix -- Chapter sixteen Managing store employees and reducing inventory losses -- Chapter seventeen Managing customer service -- Chapter eighteen Retail selling -- Chapter nineteen Store layout, design, and visual merchandising -- Chapter twenty Integrated retail computer and distribution systems

English

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