Retailing management / Michael Levy, Barton A. Weitz.

By:

Levy, Michael, 1950-

Contributor(s):

Weitz, Barton A

Publisher: Boston : McGraw-Hill/Irwin, c2009Edition: Seventh editionDescription: xxxi, 702 pages : color illustrations ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780071284240
0073381047

Subject(s):

Retail trade -- Management

DDC classification:

658.87 L57 2009

Online resources:

Contents:

Chapter one Introduction to the world of retailing -- Chapter two Types of retailers -- Chapter three Multichannel retailing -- Chapter four Customer buying behavior -- Chapter five Retail market strategy -- Chapter six Financial strategy -- Chapter seven Retail locations -- Chapter eight Retail site location -- Chapter nine Human resource management -- Chapter ten Information systems and supply chain management -- Chapter eleven Customer relationship management -- Chapter twelve Managing merchandise assortments -- Chapter thirteen Merchandise planning systems -- Chapter fourteen Buying merchandise -- Chapter fifteen Retail pricing -- Chapter sixteen Retail communication mix -- Chapter seventeen Managing the store -- Chapter eighteen Store layout, design, and visual merchandising -- Chapter nineteen Customer service

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Graduate School Library Annex	658.87 L57 2009 (Browse shelf(Opens below))	Available		UC12-000004754

Includes bibliographical references and index

English

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer