Principles of retailing / John Fernie, Suzanne Fernie, and Christopher M. Moore.
Publisher: London : Routledge, Taylor & Francis Group, c2015Edition: Second editionDescription: xviii, 349 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9781138746565 [newsprint]
- 658.87 F39 2015
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Reference
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College Library Business Administration and Accountancy | 658.87 F39 2015 c.1 (Browse shelf(Opens below)) | c.1 | Available | 101340 | ||
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Reference
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College Library Business Administration and Accountancy | 658.87 F39 2015 c.2 (Browse shelf(Opens below)) | c.2 | Available | 101343 |
Includes bibliographical references and index.
The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
English
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