Managerial economics / Mark Hirschey.
Publisher: Singapore : Cengage Learning Asia, c2012Edition: Twelfth editionDescription: xxvii, 836 pages : illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9789814410823
- 330.02 H669 2012
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Reference | Graduate School Library Annex | 330.02 H669 2012 (Browse shelf(Opens below)) | Available | UC12-000003605 | ||
Reference | Graduate School Library Annex | 330.02 H669 2012 (Browse shelf(Opens below)) | Available | UC12-000003597 |
Includes access code to InfoTrac College Edition and economic applications (academic.cengage.com/login)
Includes bibliographical references and index.
Chapter one Nature and scope of managerial economics -- Chapter two Economic optimization -- Chapter three Demand and supply -- Chapter four Demand analysis -- Chapter five Demand estimation -- Chapter six Forecasting -- Chapter seven Production analysis and compensation policy -- Chapter eight Cost analysis and estimation -- Chapter nine Linear programming -- Chapter ten Competitive markets -- Chapter eleven Performance and strategy in competitive markets -- Chapter twelve Monopoly and monopsony --Chapter thirteen Monopolistic competition and oligopoly -- Chapter fourteen Game theory and competitive strategy -- Chapter fifteen Pricing practices -- Chapter sixteen Risk analysis -- Chapter seventeen Capital budgeting -- Chapter eighteen Organization structure and corporate governance -- Chapter nineteen Government in the market economy
English
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