New products management / Merle Crawford, Anthony Di Benedetto.

By:

Crawford, C. Merle (Charles Merle), 1924-

Contributor(s):

Di Benedetto, C. Anthony

Publisher: New York, New York : McGraw-Hill Irwin, c2011Edition: Tenth editionDescription: xvi, 576 pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780071289238 [paperback]

Subject(s):

New products -- Management

DDC classification:

658.575 C85 2011

Contents:

Part one Overview and opportunity identification/selection -- Part two Concept generation -- Part three Concept/project evaluation -- Part four Development -- Part five Launch

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Reference	College Library Business Administration and Accountancy	658.575 C85 2011 c.1 (Browse shelf(Opens below))	c.1	Available		UC11-000003028
Reference	College Library Business Administration and Accountancy	658.575 C85 2011 c.2 (Browse shelf(Opens below))	c.2	Available		UC11-000003022

Includes appendices and index

Part one Overview and opportunity identification/selection -- Part two Concept generation -- Part three Concept/project evaluation -- Part four Development -- Part five Launch

English

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