Principles of marketing / 3G E-Learning
Publisher: United States of America : 3G E-Learning, c2018Edition: 2nd editionDescription: vii, 294 pages : illustrations (chiefly color)Content type:- text
- unmediated
- volume
- 9781680947281 [paperback]
- 658.8 P93 2018
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Reference | College Library Business Administration and Accountancy | 658.8 P93 2018 (Browse shelf(Opens below)) | Available | UC11-000000032 |
Browsing College Library shelves, Shelving location: Business Administration and Accountancy Close shelf browser (Hides shelf browser)
658.8 P44m 2007 Marketing management : | 658.8 P455 2012 c.1 Essentials of marketing : | 658.8 P455 2012 c.2 Essentials of marketing : | 658.8 P93 2018 Principles of marketing / | 658.8 S568 2009 Retail franchising / | 658.8 S568 2009 Retail franchising / | 658.81 P189 2012 Sales and distribution management / |
Includes bibliographical references and index
Section 1 Marketing principles and strategies -- Section 2 Customer relationship and service -- Section 3 Market opportunity analysis and consumer analysis -- Section 4 Developing the marketing mix -- Section 5 Managing the marketing effort -- Section 6 Workshop and presentation of marketing plan
English
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