Principles of marketing / 3G E-Learning

Contributor(s): Publisher: United States of America : 3G E-Learning, c2018Edition: 2nd editionDescription: vii, 294 pages : illustrations (chiefly color)Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781680947281 [paperback]
Subject(s): DDC classification:
  • 658.8 P93 2018
Contents:
Section 1 Marketing principles and strategies -- Section 2 Customer relationship and service -- Section 3 Market opportunity analysis and consumer analysis -- Section 4 Developing the marketing mix -- Section 5 Managing the marketing effort -- Section 6 Workshop and presentation of marketing plan
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Holdings
Item type Current library Call number Status Date due Barcode
Reference Reference College Library Business Administration and Accountancy 658.8 P93 2018 (Browse shelf(Opens below)) Available UC11-000000032
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658.8 P44m 2007 Marketing management : 658.8 P455 2012 c.1 Essentials of marketing : 658.8 P455 2012 c.2 Essentials of marketing : 658.8 P93 2018 Principles of marketing / 658.8 S568 2009 Retail franchising / 658.8 S568 2009 Retail franchising / 658.81 P189 2012 Sales and distribution management /

Includes bibliographical references and index

Section 1 Marketing principles and strategies -- Section 2 Customer relationship and service -- Section 3 Market opportunity analysis and consumer analysis -- Section 4 Developing the marketing mix -- Section 5 Managing the marketing effort -- Section 6 Workshop and presentation of marketing plan

English

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