Principles of marketing / Angelita Ong Camilar-Serrano.
Publisher: Intramuros, Manila : Unlimited Books Library Services & Publishing Inc., c2021Description: x, 394 pagesContent type:- text
- unmediated
- volume
- 9789719654308 [newsprint]
- Fil. 658.8 Se68 2021
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Filipiniana | College Library Filipiniana | Fil. 658.8 Se68 2021 c.1 (Browse shelf(Opens below)) | c.1 | Available | UC11-000003452 | ||
Filipiniana | College Library Filipiniana | Fil. 658.8 Se68 2021 c.2 (Browse shelf(Opens below)) | c.2 | Available | UC11-000003453 |
Includes appendices, bibliography and webliography
Marketing principles and strategies -- Customer relationship: customer service -- Market opportunity analysis and consumer analysis -- The marketing mix -- Managing the marketing effort -- Workshop and presentation of marketing plan
English
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