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Principles of marketing / Angelita Ong Camilar-Serrano.

By: Publisher: Intramuros, Manila : Unlimited Books Library Services & Publishing Inc., c2021Description: x, 394 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789719654308 [newsprint]
Subject(s): DDC classification:
  • Fil. 658.8 Se68 2021
Contents:
Marketing principles and strategies -- Customer relationship: customer service -- Market opportunity analysis and consumer analysis -- The marketing mix -- Managing the marketing effort -- Workshop and presentation of marketing plan
List(s) this item appears in: Newly Acquired
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Filipiniana Filipiniana College Library Filipiniana Fil. 658.8 Se68 2021 c.1 (Browse shelf(Opens below)) c.1 Available UC11-000003452
Filipiniana Filipiniana College Library Filipiniana Fil. 658.8 Se68 2021 c.2 (Browse shelf(Opens below)) c.2 Available UC11-000003453

Includes appendices, bibliography and webliography

Marketing principles and strategies -- Customer relationship: customer service -- Market opportunity analysis and consumer analysis -- The marketing mix -- Managing the marketing effort -- Workshop and presentation of marketing plan

English

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