Marketing for tourism and hospitality / Angelita Ong Camilar-Serrano
Publisher: Intramuros, Manila : Unlimited Books Library Services & Publishing, c2020Description: x, 201 pagesContent type:- text
- unmediated
- volume
- 9786214270781 [newsprint]
- Fil. 338.4791 Se68 2020
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Filipiniana | College Library Filipiniana | Fil. 338.4791 Se68 2020 c.1 (Browse shelf(Opens below)) | c.1 | Available | UC11-000003464 | ||
Filipiniana | College Library Filipiniana | Fil. 338.4791 Se68 2020 c.2 (Browse shelf(Opens below)) | c.2 | Available | UC11-000003465 |
Includes bibliography and webliography
Introduction to marketing for tourism and hospitality -- Tourism and hospitality service marketing and quality -- The marketing environment -- Tourism and hospitality service marketing and quality -- Market segmentation, targeting and positioning -- Tourism and hospitality products -- Pricing tourism and hospitality product -- Distribution channels tourism and hospitality product -- Promoting tourism and hospitality product
English
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