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Marketing for tourism and hospitality / Angelita Ong Camilar-Serrano

By: Publisher: Intramuros, Manila : Unlimited Books Library Services & Publishing, c2020Description: x, 201 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9786214270781 [newsprint]
Subject(s): DDC classification:
  • Fil. 338.4791 Se68 2020
Contents:
Introduction to marketing for tourism and hospitality -- Tourism and hospitality service marketing and quality -- The marketing environment -- Tourism and hospitality service marketing and quality -- Market segmentation, targeting and positioning -- Tourism and hospitality products -- Pricing tourism and hospitality product -- Distribution channels tourism and hospitality product -- Promoting tourism and hospitality product
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Filipiniana Filipiniana College Library Filipiniana Fil. 338.4791 Se68 2020 c.1 (Browse shelf(Opens below)) c.1 Available UC11-000003464
Filipiniana Filipiniana College Library Filipiniana Fil. 338.4791 Se68 2020 c.2 (Browse shelf(Opens below)) c.2 Available UC11-000003465

Includes bibliography and webliography

Introduction to marketing for tourism and hospitality -- Tourism and hospitality service marketing and quality -- The marketing environment -- Tourism and hospitality service marketing and quality -- Market segmentation, targeting and positioning -- Tourism and hospitality products -- Pricing tourism and hospitality product -- Distribution channels tourism and hospitality product -- Promoting tourism and hospitality product

English

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