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Theory, practice and techniques in tourism marketing / 3G E-Learning

Contributor(s): Publisher: United States of America : 3G E-Learning, c2018Description: viii, 323 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781680948851 [reproduction]
Subject(s): DDC classification:
  • 338.4791 T34 2018
Contents:
Introduction to tourism marketing -- Services marketing -- Promote tourism products and services -- Marketing mix -- Market segmentation in tourism -- Tourism destination management
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Reference Reference College Library Hotel and Restaurant Management/Tourism 338.4791 T34 2018 c.1 (Browse shelf(Opens below)) c.1 Available UC11-000003636
Reference Reference College Library Hotel and Restaurant Management/Tourism 338.4791 T34 2018 c.2 (Browse shelf(Opens below)) c.2 Available UC11-000003637

Includes index

Introduction to tourism marketing -- Services marketing -- Promote tourism products and services -- Marketing mix -- Market segmentation in tourism -- Tourism destination management

English

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