Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University.

By: Contributor(s): Publisher: Mason, Ohio : South-Western Cengage Learning, c2013Edition: 9th editionDescription: xxii, 729 pages : illustrations (some color) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781111580216 (hbk)
  • 1111580219 (hbk)
Subject(s): Genre/Form: DDC classification:
  • 658.82 Sh556 2013
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Item type Current library Call number Status Date due Barcode
Reference Reference College Library Business Administration and Accountancy 658.82 Sh556 2013 (Browse shelf(Opens below)) Available 95380

Previous ed. published in 2010.

Includes bibliographical references and index.

English

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