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Marketing management / Greg W. Marshall, Mark W. Johnston

By: Contributor(s): Publisher: New York, New York : McGraw-Hill, c2023Edition: Fourth editionDescription: xxiv, 407 pages : color illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781260598230 [paperback]
Subject(s): DDC classification:
  • 658.8 M35 2023
Contents:
Discover marketing management -- Use information to drive marketing decisions -- Develop the value offering-the product experience -- Price and deliver the value offering -- Communication the value offering
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Item type Current library Call number Status Date due Barcode
Reference Reference Graduate School Library Annex 658.8 M35 2023 (Browse shelf(Opens below)) Available 103469

Includes glossary and index

Discover marketing management -- Use information to drive marketing decisions -- Develop the value offering-the product experience -- Price and deliver the value offering -- Communication the value offering

English

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