Retailing management / Michael Levy

By: Publisher: New York : McGraw-Hill/Irwin, c2012Edition: Eighth editionDescription: xxvii, 675 pages. ill. (some col.), col. maps 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781259010392
Subject(s): DDC classification:
  • Ref. 658.87 L57 2012
Contents:
Chapter 1 Introduction to the World of Retailing -- Chapter 2 Types of Retailers -- Chapter 3 Multichannel Retailing -- Chapter 4 Customer Buying Behavior -- Chapter 5 Retail Strategy -- Chapter 6 Financial Strategy -- Chapter 7 Retail Locations -- Chapter 8 Retail Site Location -- Chapter 9 Human Resource Management -- Chapter 10 Information Systems and Supply Chain Management -- Chapter 11 Customer Relationship Management -- Chapter 12 Managing the Merchandise Planning Process -- Chapter 13 Buying Merchandise -- Chapter 14 Retail Pricing -- Chapter 15 Retail Communication Mix -- Chapter 16 Managing the Store -- Chapter 17 Store Layout, Design, and Visual Merchandising -- Chapter 18 Customer Service
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Holdings
Item type Current library Call number Status Date due Barcode
Reference Reference Senior High School Library Reference Ref. 658.87 L57 2012 (Browse shelf(Opens below)) Available 02275SHS
Reference Reference Senior High School Library Reference Ref. 658.87 L57 2012 (Browse shelf(Opens below)) Available 02274SHS

Chapter 1 Introduction to the World of Retailing -- Chapter 2 Types of Retailers -- Chapter 3 Multichannel Retailing -- Chapter 4 Customer Buying Behavior -- Chapter 5 Retail Strategy -- Chapter 6 Financial Strategy -- Chapter 7 Retail Locations -- Chapter 8 Retail Site Location -- Chapter 9 Human Resource Management -- Chapter 10 Information Systems and Supply Chain Management -- Chapter 11 Customer Relationship Management -- Chapter 12 Managing the Merchandise Planning Process -- Chapter 13 Buying Merchandise -- Chapter 14 Retail Pricing -- Chapter 15 Retail Communication Mix -- Chapter 16 Managing the Store -- Chapter 17 Store Layout, Design, and Visual Merchandising -- Chapter 18 Customer Service

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