A preface to marketing management / J. Paul Peter

By: Publisher: Burr Ridge, Ill. : Irwin, c1997Edition: 7th editionDescription: xi, 368 pages. ill. 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0256202818
Subject(s): DDC classification:
  • Ref. 658.8 P44p 1997
Contents:
Part A Introduction -- Chapter 1 Strategic Planning and the Marketing Management Process -- Part B Marketing, Information, Research, and Understanding the Target Market -- Chapter 2 Marketing Decision Support Systems and Marketing Research -- Chapter 3 Consumer Behavior -- Chapter 4 Organizational Buyer Behavior -- Chapter 5 Market Segmentation -- Part C The Marketing Mix -- Chapter 6 Product Strategy -- Chapter 7 New Product Planning and Development -- Chapter 8 Promotion Strategy: Advertising and Sales Promotion -- Chapter 9 Promotion Strategy: Personal Selling -- Chapter 10 Distribution Strategy -- Chapter 11 Pricing Strategy -- Part D Marketing in Special Fields -- Chapter 12 The Marketing of Services -- Chapter 13 International Marketing -- Part E Marketing Response to a Changing Society -- Chapter 14 Marketing Management: Social and Ethical Dimensions
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Holdings
Item type Current library Call number Status Date due Barcode
Reference Reference Senior High School Library Reference Ref. 658.8 P44p 1997 (Browse shelf(Opens below)) Available 02337SHS

Part A Introduction -- Chapter 1 Strategic Planning and the Marketing Management Process -- Part B Marketing, Information, Research, and Understanding the Target Market -- Chapter 2 Marketing Decision Support Systems and Marketing Research -- Chapter 3 Consumer Behavior -- Chapter 4 Organizational Buyer Behavior -- Chapter 5 Market Segmentation -- Part C The Marketing Mix -- Chapter 6 Product Strategy -- Chapter 7 New Product Planning and Development -- Chapter 8 Promotion Strategy: Advertising and Sales Promotion -- Chapter 9 Promotion Strategy: Personal Selling -- Chapter 10 Distribution Strategy -- Chapter 11 Pricing Strategy -- Part D Marketing in Special Fields -- Chapter 12 The Marketing of Services -- Chapter 13 International Marketing -- Part E Marketing Response to a Changing Society -- Chapter 14 Marketing Management: Social and Ethical Dimensions

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