Principles of marketing / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik

By: Contributor(s): Publisher: Singapore : Pearson Education, c2018Edition: 17th editionDescription: 734 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789813134454 [newsprint]
Subject(s): DDC classification:
  • 658.8 K84 2018
Contents:
Part 1 Defining marketing and the marketing process -- Part 2 Understanding the marketplace and consumer value -- Part 3 Designing a customer value-driven strategy and mix -- Part 4 Extending marketing
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Holdings
Item type Current library Call number Status Date due Barcode
Reference Reference Graduate School Library Annex 658.8 K84 2018 (Browse shelf(Opens below)) Available UC12-000002585

Includes appendices, bibliographical references, glossary and index

Part 1 Defining marketing and the marketing process -- Part 2 Understanding the marketplace and consumer value -- Part 3 Designing a customer value-driven strategy and mix -- Part 4 Extending marketing

English

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