Out of the box marketing principles that work and make sense : for marketing students, faculty, and practitioners / Eduardo P. Garrovillas

By: Publisher: Mandaluyong City, Philippines : Books Atbp. Publishing Corporation, c2013Description: xxvi, 257 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9710412402[newsprint]
Subject(s): DDC classification:
  • Fil 658.8 G243 2013
Contents:
Part 1 Overview of marketing and the controversial 4Ps of McCarthy -- Chapter 1 An overview of contemporary marketing -- Chapter 2 McCarthy's 4Ps and other P -- Part 2 Marketing concepts and strategies on product and service -- Chapter 3 Product and service concepts -- Chapter 4 Development of new products and services -- Chapter 5 Product and service strategies -- Part 3 Marketing concepts and strategies on pricing -- Chapter 6 Pricing concepts -- Chapter 7 Price determination and pricing strategies -- Part 4 Marketing concepts and strategies on promotion -- Chapter 8 Integrated marketing communication -- Chapter 9 Advertising, events and public relations -- Chapter 10 Consumer and trade sales promotion -- Chapter 11 Personal selling and sales management -- Chapter 12 Direct marketing communication -- Part 5 Marketing concepts and strategies on channels and logistics
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Filipiniana Filipiniana College Library Filipiniana Fil 658.8 G243 2013 c.1 (Browse shelf(Opens below)) c.1 Available UC11-000001162
Filipiniana Filipiniana Senior High School Library Filipiniana Fil. 658.8 G243 2013 (Browse shelf(Opens below)) c.2 Available 01377SHS

Includes bibliographical references.

Part 1 Overview of marketing and the controversial 4Ps of McCarthy -- Chapter 1 An overview of contemporary marketing -- Chapter 2 McCarthy's 4Ps and other P -- Part 2 Marketing concepts and strategies on product and service -- Chapter 3 Product and service concepts -- Chapter 4 Development of new products and services -- Chapter 5 Product and service strategies -- Part 3 Marketing concepts and strategies on pricing -- Chapter 6 Pricing concepts -- Chapter 7 Price determination and pricing strategies -- Part 4 Marketing concepts and strategies on promotion -- Chapter 8 Integrated marketing communication -- Chapter 9 Advertising, events and public relations -- Chapter 10 Consumer and trade sales promotion -- Chapter 11 Personal selling and sales management -- Chapter 12 Direct marketing communication -- Part 5 Marketing concepts and strategies on channels and logistics

English

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