Contemporary marketing strategy in the Philippine setting / Josiah Go.

By: Publisher: [S.l. : s.n.], c1992Edition: Updated editionDescription: xii, 197 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9719130792[newsrint]
Subject(s): DDC classification:
  • Fil 658.809599 G53 1992
Contents:
Contents : Part I Marketing: what it's all about -- Chapter I: The strategic 3Cs and the marketing triangle -- Chapter II: Key result areas -- Chapter III: Introduction to strategic and tactics -- Part II: The view from the top -- Chapter IV: Vision and mission -- Part III: Environmental scanning -- Chapter V: Industry analysis -- Chapter VI: Analysis of competition -- Chapter VII: Key factors for success -- Chapter VIII: SWOT analysis -- Part IV: Marketing management process -- Chapter IX: Identifying and exploring opportunities -- Chapter X: Market segmentation and target marketing -- Chapter XI: Product positioning -- Chapter XII: Developing and controlling the marketing mix -- Part V: Marketing strategies -- Chapter XIII: Marketing objectives setting -- Chapter XIV: Generic strategy -- Chapter XV: Market position strategies -- Chapter XVI: Product life cycle strategies
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Filipiniana Filipiniana College Library Filipiniana Fil 658.809599 G53 1992 c.1 (Browse shelf(Opens below)) c.1 Available 56712
Filipiniana Filipiniana College Library Filipiniana Fil 658.809599 G53 1992 c.2 (Browse shelf(Opens below)) c.2 Available 67386
Filipiniana Filipiniana College Library Filipiniana Fil 658.809599 G53 1992 (Browse shelf(Opens below)) c.4 Available 67388
Filipiniana Filipiniana Senior High School Library Filipiniana Fil 658.809599 G53 1992 (Browse shelf(Opens below)) c.3 Available 00356SHS

Includes appendix, index and references.

Contents : Part I Marketing: what it's all about -- Chapter I: The strategic 3Cs and the marketing triangle -- Chapter II: Key result areas -- Chapter III: Introduction to strategic and tactics -- Part II: The view from the top -- Chapter IV: Vision and mission -- Part III: Environmental scanning -- Chapter V: Industry analysis -- Chapter VI: Analysis of competition -- Chapter VII: Key factors for success -- Chapter VIII: SWOT analysis -- Part IV: Marketing management process -- Chapter IX: Identifying and exploring opportunities -- Chapter X: Market segmentation and target marketing -- Chapter XI: Product positioning -- Chapter XII: Developing and controlling the marketing mix -- Part V: Marketing strategies -- Chapter XIII: Marketing objectives setting -- Chapter XIV: Generic strategy -- Chapter XV: Market position strategies -- Chapter XVI: Product life cycle strategies

English

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