Marketing 101 : an A to Z quick guide / Josiah Go.

By: Publisher: [Place of Publication not Identified : Publisher not Identified], c1994Description: viii, 139 pages ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9719130733
Subject(s): DDC classification:
  • Fil 658.8 G53ma 1994
Contents:
Chapter 1 A wareness and positioning -- Chapter 2 B rand equity and valuation -- Chapter 3 C ompetitive benchmarking -- Chapter 4 D emand -- Chapter 5 E nvironment and SWOT Analysis -- Chapter 6 F eatures, advantages, and benefits -- Chapter 7 G eneric strategy -- Chapter 8 H ierarchy-of -ethics -- Chapter 9 I ndustry analysis -- Chapter 10 J ND and Weber Law -- Chapter 11 K ey factors for success -- Chapter 12 L ife cycles -- Chapter 13 M arketing and the strategic 3Cs -- Chapter 14 N eeds, wants, and expectations -- Chapter 15 O pportunity-seeking -- Chapter 16 P 's of marketing -- Chapter 17 Q uality -- Chapter 18 R each and frequency -- Chapter 19 S egmentation -- Chapter 20 T arget market -- Chapter 21 U nique selling proposition -- Chapter 22 V ision and mission -- Chapter 23 W ealth conversion principles -- Chapter 24 X and Y Theory (The 5th P of Marketing) -- Chapter 25 Y uppies and green marketing -- Chapter 26 Z ero based marketing budget
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Filipiniana Filipiniana College Library Filipiniana Fil 658.8 G53ma 1994 c.1 (Browse shelf(Opens below)) c.1 Available 62015
Filipiniana Filipiniana College Library Filipiniana Fil 658.8 G53ma 1994 c.2 (Browse shelf(Opens below)) c.2 Available 62016
Filipiniana Filipiniana College Library Filipiniana Fil 658.8 G53ma 1994 (Browse shelf(Opens below)) c.4 Available 62018
Filipiniana Filipiniana Senior High School Library Filipiniana Fil. 658.8 G53ma 1994 (Browse shelf(Opens below)) c.3 Available 00361SHS

Includes bibliographical references, glossary and index

Chapter 1 A wareness and positioning -- Chapter 2 B rand equity and valuation -- Chapter 3 C ompetitive benchmarking -- Chapter 4 D emand -- Chapter 5 E nvironment and SWOT Analysis -- Chapter 6 F eatures, advantages, and benefits -- Chapter 7 G eneric strategy -- Chapter 8 H ierarchy-of -ethics -- Chapter 9 I ndustry analysis -- Chapter 10 J ND and Weber Law -- Chapter 11 K ey factors for success -- Chapter 12 L ife cycles -- Chapter 13 M arketing and the strategic 3Cs -- Chapter 14 N eeds, wants, and expectations -- Chapter 15 O pportunity-seeking -- Chapter 16 P 's of marketing -- Chapter 17 Q uality -- Chapter 18 R each and frequency -- Chapter 19 S egmentation -- Chapter 20 T arget market -- Chapter 21 U nique selling proposition -- Chapter 22 V ision and mission -- Chapter 23 W ealth conversion principles -- Chapter 24 X and Y Theory (The 5th P of Marketing) -- Chapter 25 Y uppies and green marketing -- Chapter 26 Z ero based marketing budget

English

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