Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

By: Contributor(s): Publisher: Cincinati, Ohio : South-Western Publishing, c1992Description: 757, [83] pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0538813687 [paperback]
Subject(s): DDC classification:
  • 658.8 L15pr 1992
Contents:
Part One Analyzing Marketing Opportunities -- Part two Product Decisions -- Part Three Distribution Decisions -- Part Four Promotion Decisions -- Part Five Pricing Decisions -- Part Six Marketing Management -- Part Seven Special Topics in Marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Reference Reference College Library Business Administration and Accountancy 658.8 L15pr 1992 c.3 (Browse shelf(Opens below)) c.3 Available 53885

Part One Analyzing Marketing Opportunities -- Part two Product Decisions -- Part Three Distribution Decisions -- Part Four Promotion Decisions -- Part Five Pricing Decisions -- Part Six Marketing Management -- Part Seven Special Topics in Marketing

English

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