Cases on marketing management in the Philippine setting / edited by Ben Paul B. Gutierrez

ISBN 971-542-367-1 (paperback).

Case number one Aquarius Food Industries, Inc. -- Case number two Cacho Hermanos, Inc. -- Case number three -- MCO Foundation, Inc. -- Case number four SaskTel International -- Case number five Selecta: Mixing Ingredients for the Future -- Case number six Andec Hi-Calcium Milk -- Case number seven BayanTel -- Case number eight CyGy Garments -- Case number nine Mary's Rice Trading -- Case number ten BIO-CLEAR Air Purifier -- Case number eleven CODE-NGO PEACE Bonds -- Case number twelve the AdVantage Fund -- Case number thirteen The Convertible FX-Linked Asset -- Case number fourteen The futurist Center -- Case number fifteen BPI Card's Express Start Program -- Case number sixteen Enchanted Kingdom: The Magic Is Here -- Cases number seventeen Palmolive Naturals Shampoo: Connecting with the Consumer -- Case number eighteen Vicks Throat Drops -- Case number nineteen Are they Ready to Put "Avocados" on Their Faces? -- Case number twenty The New Suburbs of Metro Manila -- Case number twenty one Galeria Milano -- Case number twenty two D' Convenience Store -- Case number twenty three Joozy Mango Drinks -- Case number twenty four Jollibee: The Force Within the Empire -- Case number twenty five Tough Stuff: The Case of Marketing Hippo Protect -- Case number twenty six Goldilocks Bakeshop, Inc. -- Case number twenty seven The National Museum -- Case number twenty eight Philippine Bookstore Inc. -- Case number twenty nine Repertory Philippines Foundation, Inc. -- Case number thirty Natasha: Building and Motivating an Independent Sales Force

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