Tourism marketing / Maricel Gatchalian-Badilla
Series: HRM-Tourism seriesPublisher: Manila, Philippines : Published and distributed by Rex Book Store, c2015Edition: First editionDescription: x, 224 pages : illustrationsContent type:- text
- unmediated
- volume
- 9789712371196 [newsprint]
- Fil. 338.4791 B136 2015
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Filipiniana | College Library Hotel and Restaurant Management/Tourism | Fil. 338.4791 B136 2015 c.1 (Browse shelf(Opens below)) | c.1 | Available | 98212 | ||
Filipiniana | College Library Hotel and Restaurant Management/Tourism | Fil. 338.4791 B136 2015 c.2 (Browse shelf(Opens below)) | c.2 | Available | 98213 | ||
Filipiniana | College Library Hotel and Restaurant Management/Tourism | Fil. 338.4791 B136 2015 c.3 (Browse shelf(Opens below)) | c.3 | Available | 98214 | ||
Filipiniana | College Library Filipiniana | Fil. 338.4791 B136 2015 c.7 (Browse shelf(Opens below)) | c.7 | Available | 100114 | ||
Filipiniana | Graduate School Library Annex | Fil. 338.4791 B136 2015 c.4 (Browse shelf(Opens below)) | c.4 | Available | UC12-000002644 | ||
Filipiniana | Graduate School Library Annex | Fil. 338.4791 B136 2015 c.5 (Browse shelf(Opens below)) | c.5 | Available | UC12-000002639 | ||
Filipiniana | Senior High School Library Filipiniana | Fil. 338.4791 B136 2015 c.6 (Browse shelf(Opens below)) | c.6 | Available | 00140SHS |
Includes bibliographical references and index
Chapter 1 Tourism marketing -- Chapter 2 The tourism market and segmentation -- Chapter 3 Tourism and consumer behavior -- Chapter 4 Tourism marketing and the communication process -- Chapter 5 The tourism product Chapter -- Chapter 6 Pricing in tourism -- Chapter 7 Tourism promotions I -- Chapter 8 Tourism promotions II -- Chapter 9 Distribution channels in the tourism industry -- Chapter 10 Digital Marketing -- Chapter 11 Relationship marketing -- Chapter 12 Destination branding and marketing -- Chapter 13 The marketing plan -- Chapter 14 What awaits the tourism graduate? -- Chapter 15 Tourism marketing and its future
English
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