Strategic management : formulation, implementation, and control / John A. Pearce, II, Richard B. Robinson, Jr.

By:

Pearce, John A

Contributor(s):

Robinson, Richard B. (Richard Braden), 1947-

Publisher: Homewood, Illinois : Irwin, c1991Edition: Fourth editionDescription: xxi, 1049 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0256083231 [hardbound]

Subject(s):

Strategic planning

DDC classification:

658.4012 P31 1991

Contents:

Chapter one Strategic management -- Chapter two Defining the company mission -- Chapter three Assessing the external environment -- Chapter four Evaluating the multinational environment -- Chapter five Environmental forecasting -- Chapter six The company profile: internal analysis of the firm -- Chapter seven Formulating long-tern objectives and grand strategies -- Chapter eight Strategic analysis and choice -- Chapter nine implementing strategy through the business functions -- Chapter ten Implementing strategy through structure, leadership, and culture -- Chapter eleven Strategic control: guiding and evaluating the strategy

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Graduate School Library Annex	658.4012 P31 1991 (Browse shelf(Opens below))	Available		UC12-000004569

Includes bibliographical references and index.

English

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