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Hospitality and travel marketing / Alastair M. Morrison.

By: Publisher: Australia : Delmar Publication, c2002Edition: Third editionDescription: xviii, 625 pages : illustration (some colored)Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0766816052
Subject(s): DDC classification:
  • 647.940688 M83 2002
Contents:
Contents: Part 1 Introduction to marketing (what is marketing) -- Part 2 Planning: research and analysis (where are we now?) -- Part 3 Planning: marketing strategy and planning (where would we like to be) -- Part 4 Implementing the marketing plan ( how do we get there?) -- Part 5 Controlling and evaluating the plan (how do we make sure we get there? how do we know if we got there?)
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Reference Reference College Library Hotel and Restaurant Management/Tourism 647.940688 M83 2002 c.1 (Browse shelf(Opens below)) c.1 Available 75531
Reference Reference College Library Hotel and Restaurant Management/Tourism 647.940688 M83 2002 c.2 (Browse shelf(Opens below)) c.2 Available 79171
Reference Reference Senior High School Library Reference 647.940688 M83 2002 (Browse shelf(Opens below)) Available 02361SHS

Contents: Part 1 Introduction to marketing (what is marketing) -- Part 2 Planning: research and analysis (where are we now?) -- Part 3 Planning: marketing strategy and planning (where would we like to be) -- Part 4 Implementing the marketing plan ( how do we get there?) -- Part 5 Controlling and evaluating the plan (how do we make sure we get there? how do we know if we got there?)

English

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