Marketing management / Carmelita M.Miranda and Gregorio S. Miranda

By: Contributor(s): Publisher: Manila : National Book Store, c1984Description: xv,245 pages 23cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9710820664
Subject(s): DDC classification:
  • Fil. 658.8 M67 1984
Contents:
Contents: Chapter 1 The setting for marketing management -- Chapter 2 Marketing research -- Chapter 4 Product planning and development -- Chapter 5 Markets and customer behavior -- Chapter 6 Industrial marketing -- Chapter 7 Channels of distribution -- Chapter 8 Brands and branding policies -- Chapter 9 Package and packing policies -- Chapter 10 Advertising and sales promotion -- Chapter 11 Price and pricing policies -- Chapter 12 Sales management -- Chapter 13 Selling policies and practices -- Chapter 14 Stock control and inventory -- Chapter 15 International marketing
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Holdings
Item type Current library Call number Status Date due Barcode
Filipiniana Filipiniana College Library Filipiniana Fil. 658.8 M67 1984 (Browse shelf(Opens below)) Available TC-9
Filipiniana Filipiniana College Library Filipiniana Fil. 658.8 M67 1984 (Browse shelf(Opens below)) Available TC-10

Includes Bibliography

Contents: Chapter 1 The setting for marketing management -- Chapter 2 Marketing research -- Chapter 4 Product planning and development -- Chapter 5 Markets and customer behavior -- Chapter 6 Industrial marketing -- Chapter 7 Channels of distribution -- Chapter 8 Brands and branding policies -- Chapter 9 Package and packing policies -- Chapter 10 Advertising and sales promotion -- Chapter 11 Price and pricing policies -- Chapter 12 Sales management -- Chapter 13 Selling policies and practices -- Chapter 14 Stock control and inventory -- Chapter 15 International marketing

English

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