Marketing management / Carmelita Miranda-Gow and Gregorio S. Miranda

By: Publisher: Manila : National Book Store, c1990Edition: Second EditionDescription: xvii,261 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9710847740
Subject(s): DDC classification:
  • Fil. 658.8 M67 1990
Contents:
Contents: Chapter 1 Introduction -- Chapter 2 Marketing and its environment -- Chapter 3 Focus on the consumer -- Chapter 4 Marketing research -- Chapter 5 Devising a marketing plan -- Chapter 6 Product planning and development -- Chapter 7 markets and customer behavior -- Chapter 8 Industrial marketing -- Chapter 9 Channels of distribution -- Chapter 10 Brands and branding policies -- Chapter 11 Package and packaging policies -- Chapter 12 Advertising and sales promotion -- Chapter 13 Price and pricing policies -- Chapter 14 Sales management -- Chapter 15 Selling policies and practices -- Chapter 16 Stock control and inventory -- Chapter 17 International marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Filipiniana Filipiniana College Library Filipiniana Fil. 658.8 M67 1990 (Browse shelf(Opens below)) c.4 Available 55966

Includes Bibliography

Contents: Chapter 1 Introduction -- Chapter 2 Marketing and its environment -- Chapter 3 Focus on the consumer -- Chapter 4 Marketing research -- Chapter 5 Devising a marketing plan -- Chapter 6 Product planning and development -- Chapter 7 markets and customer behavior -- Chapter 8 Industrial marketing -- Chapter 9 Channels of distribution -- Chapter 10 Brands and branding policies -- Chapter 11 Package and packaging policies -- Chapter 12 Advertising and sales promotion -- Chapter 13 Price and pricing policies -- Chapter 14 Sales management -- Chapter 15 Selling policies and practices -- Chapter 16 Stock control and inventory -- Chapter 17 International marketing

English

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