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Marketing channels / Anne T. Coughlan, Stern El-Ansary

By: Contributor(s): Publisher: Upper Saddle River, New Jersey : Pearson Education, c2014Edition: Seventh editionDescription: ii, 558 pages : 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0131913468 (casebound : alk. paper)
Subject(s): DDC classification:
  • 658.87 An546 2014
Online resources:
Contents:
Content: Chapter one Marketing Channels: Structures and Functions -- Chapter two Segmentation for Marketing Channel Design: Service Outputs -- Chapter three Supply- Side Channel Analysis: Channel Flows and Efficiency Analysis -- Chapter four Supply - Side Channel Analysis: Channel Structure and Intensity -- Chapter five Gap Analysis -- Chapter six Channel Power: Getting It, Using It, Keeping It -- Chapter seven Strategic Alliances in Distribution -- Chapter eight Vertical Integration in Distribution -- Chapter nine Retailing -- Chapter ten Wholesaling -- Chapter eleven Franchising -- Chapter twelve Logistics and Supply Chain Management -- Chapter thirteen Legal Constraints on Marketing Channel Policies
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Holdings
Item type Current library Call number Status Date due Barcode
Reference Reference Graduate School Library Annex 658.87 An546 2014 (Browse shelf(Opens below)) Available UC12-000004705
Browsing Graduate School Library shelves, Shelving location: Annex Close shelf browser (Hides shelf browser)
658.85 F98 2009 Fundamentals of selling : 658.85 H77 1995 Selling for dummies / 658.85 W43 1992 Selling : 658.87 An546 2014 Marketing channels / 658.87 B94 1991 Basic retailing / 658.87 G58 1981 Planning for profits : 658.87 L57 1992 Retailing management /

Includes bibliographical references and indexes.

Content: Chapter one Marketing Channels: Structures and Functions -- Chapter two Segmentation for Marketing Channel Design: Service Outputs -- Chapter three Supply- Side Channel Analysis: Channel Flows and Efficiency Analysis -- Chapter four Supply - Side Channel Analysis: Channel Structure and Intensity -- Chapter five Gap Analysis -- Chapter six Channel Power: Getting It, Using It, Keeping It -- Chapter seven Strategic Alliances in Distribution -- Chapter eight Vertical Integration in Distribution -- Chapter nine Retailing -- Chapter ten Wholesaling -- Chapter eleven Franchising -- Chapter twelve Logistics and Supply Chain Management -- Chapter thirteen Legal Constraints on Marketing Channel Policies

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