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Marketing / Eric N. Berkowitz [and three others]

By: Contributor(s): Publisher: Boston, Massachusetts : Irwin, c1989Edition: Second editionDescription: xxv, 752 pages : illustrations (some color) ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0256075131 [hardbound]
Subject(s): DDC classification:
  • 658.8 B45ma 1989
Contents:
Part one Initiating the marketing process -- Part two understanding buyers and markets -- Part three Targeting marketing opportunities -- Part four Satisfying marketing opportunities -- Part five Managing the marketing process -- Part six Expanding marketing settings
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Holdings
Item type Current library Call number Status Date due Barcode
Reference Reference Graduate School Library Annex 658.8 B45ma 1989 (Browse shelf(Opens below)) Available UC12-000004936

Includes bibliography: pages 702-719 and index

Part one Initiating the marketing process -- Part two understanding buyers and markets -- Part three Targeting marketing opportunities -- Part four Satisfying marketing opportunities -- Part five Managing the marketing process -- Part six Expanding marketing settings

English

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