Pearson business resources / compiled by Martha C. Fansson and Robin Chase
Series: Custom case seriesPublisher: Boston : Pearson Custom Publishing, c2002Description: 521 pages : illustrationsContent type:- text
- unmediated
- volume
- 0536639868 [paperback]
- 650 P51 2002
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Reference
|
Graduate School Library Annex | 650 P51 2002 (Browse shelf(Opens below)) | Available | UC12-000003833 |
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| 650 B96 2011 Business : | 650 N53 2002 Understanding business / | 650 N53u 2002 Understanding business : | 650 P51 2002 Pearson business resources / | 650 Sk3b 1992 Business for the 21st century / | 650 St4 1989 New business ventures and the entrepreneur / | 650 St4 1989 New business ventures and the entrepreneur / |
Chapter one The Environment of Business -- Chapter two Marketing Strategy Formulation -- Chapter three Product Policy -- Chapter four The Black & Decker Corporation(A): Power Tools Division -- Chapter five Promotion Strategy and Marketing Communications -- Chapter six Make Yourself Heard: Ericsson’s Global Brand Campaign -- Chapter seven Build Customer Relationships that Last -- Chapter eight Distribution Policy -- Chapter nine Mathsoft, Inc. (A) -- Chapter ten Mathsoft, Inc.(B) -- Chapter eleven Major Sales: Who Really Does the Buying -- Chapter twelve Becton Dickinson Division: Marketing Organization
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