International marketing principles / Michael R. Czinkota, Ilkka, A. Ronkainen

By:

Czinkota, Michael R

Contributor(s):

Ronkainen, Ilkka A

Publisher: Singapore : Cengage Learning Asia, c2012Edition: Ninth editionDescription: 796 pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789814416382 [newsprint]

Subject(s):

Export marketing

Contents:

Chapter one the global marketing imperative -- Chapter two the economic environment -- Chapter three Trade policy and institutions -- Chapter four The cultural environment -- Chapter five The legal and political environment -- Chapter six Strategic planning -- Chapter seven Marketing organization, implementation, and control -- Chapter eight Research -- Chapter nine market entry and expansion -- Chapter ten Product adaptation -- Chapter eleven Export pricing -- Chapter twelve Marketing communication -- Chapter thirteen Distribution management -- Chapter fourteen Global product management and branding -- Chapter fifteen Global services -- Chapter sixteen Global logistics and materials management -- Chapter seventeen Global pricing -- Chapter eighteen Global promotional strategies -- Chapter nineteen International marketing and the future --

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Graduate School Library Annex	658.84 C998 2012 (Browse shelf(Opens below))	Available		UC12-000004917

Includes index

English

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