Local cover image
Local cover image

International marketing principles / Michael R. Czinkota, Ilkka, A. Ronkainen

By: Contributor(s): Publisher: Singapore : Cengage Learning Asia, c2012Edition: Ninth editionDescription: 796 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789814416382 [newsprint]
Subject(s):
Contents:
Chapter one the global marketing imperative -- Chapter two the economic environment -- Chapter three Trade policy and institutions -- Chapter four The cultural environment -- Chapter five The legal and political environment -- Chapter six Strategic planning -- Chapter seven Marketing organization, implementation, and control -- Chapter eight Research -- Chapter nine market entry and expansion -- Chapter ten Product adaptation -- Chapter eleven Export pricing -- Chapter twelve Marketing communication -- Chapter thirteen Distribution management -- Chapter fourteen Global product management and branding -- Chapter fifteen Global services -- Chapter sixteen Global logistics and materials management -- Chapter seventeen Global pricing -- Chapter eighteen Global promotional strategies -- Chapter nineteen International marketing and the future --
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Reference Reference Graduate School Library Annex 658.84 C998 2012 (Browse shelf(Opens below)) Available UC12-000004917
Browsing Graduate School Library shelves, Shelving location: Annex Close shelf browser (Hides shelf browser)
658.84 C28 2007 c.3 International marketing / 658.84 C28 2007 c.4 International marketing / 658.84 C28 2020 International marketing / 658.84 C998 2012 International marketing principles / 658.84 C998 2015 International marketing / 658.84 C998 2015 International marketing / 658.84 K79 1992 Profitable direct marketing /

Includes index

Chapter one the global marketing imperative -- Chapter two the economic environment -- Chapter three Trade policy and institutions -- Chapter four The cultural environment -- Chapter five The legal and political environment -- Chapter six Strategic planning -- Chapter seven Marketing organization, implementation, and control -- Chapter eight Research -- Chapter nine market entry and expansion -- Chapter ten Product adaptation -- Chapter eleven Export pricing -- Chapter twelve Marketing communication -- Chapter thirteen Distribution management -- Chapter fourteen Global product management and branding -- Chapter fifteen Global services -- Chapter sixteen Global logistics and materials management -- Chapter seventeen Global pricing -- Chapter eighteen Global promotional strategies -- Chapter nineteen International marketing and the future --

English

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Local cover image

Powered by Koha