Marketing management : a decision-making approach / Pingali Venugopal.
Publisher: New Delhi, India : Response Books, c2010Description: xvii, 245 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9788132104711 [paperback]
- 658.8 V471 2010
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Reference | Graduate School Library Annex | 658.8 V471 2010 (Browse shelf(Opens below)) | Available | UC12-000004976 |
Includes bibliographical references and index.
Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.
English
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