TY  - BOOK
AU  - Chernev,Alexander
TI  - Strategic marketing management
SN  - 9781936572199 [paperback]
U1  - 658.802 C42 2014 
PY  - 2014///
CY  - [United States]
PB  - Brightstar Media
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references; Part one The Big Picture -- Part two Marketing Strategy -- Part three Marketing Tactics -- Chapter four Managing Growth -- Part five Strategic Marketing Workbooks
UR  - http://www.loc.gov/catdir/toc/fy0710/2006285674.html
ER  -