TY  - BOOK
AU  - Levy,Michael
AU  - Weitz,Barton A.
TI  - Retailing management
SN  - 9780071284240
U1  - 658.87 L57 2009 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Retail trade
KW  - Management
N1  - Includes bibliographical references and index; Chapter one Introduction to the world of retailing -- Chapter two Types of retailers -- Chapter three Multichannel retailing -- Chapter four Customer buying behavior -- Chapter five Retail market strategy -- Chapter six Financial strategy -- Chapter seven Retail locations -- Chapter eight Retail site location -- Chapter nine Human resource management -- Chapter ten Information systems and supply chain management -- Chapter eleven Customer relationship management -- Chapter twelve Managing merchandise assortments -- Chapter thirteen Merchandise planning systems -- Chapter fourteen Buying merchandise -- Chapter fifteen Retail pricing -- Chapter sixteen Retail communication mix -- Chapter seventeen Managing the store -- Chapter eighteen Store layout, design, and visual merchandising -- Chapter nineteen Customer service
UR  - http://www.loc.gov/catdir/enhancements/fy0810/2008006472-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0810/2008006472-t.html
ER  -