TY  - BOOK
ED  - 3G E-Learning
TI  - Principles of marketing
SN  - 9781680947281 [paperback]
U1  - 658.8 P93 2018 
PY  - 2018///
CY  - United States of America
PB  - 3G E-Learning
KW  - Marketing
N1  - Includes bibliographical references and index; Section 1 Marketing principles and strategies -- Section 2 Customer relationship and service -- Section 3 Market opportunity analysis and consumer analysis -- Section 4 Developing the marketing mix -- Section 5 Managing the marketing effort -- Section 6 Workshop and presentation of marketing plan
ER  -