TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary
AU  - Opresnik, Marc Oliver
TI  - Principles of marketing
SN  - 9789813134454 [newsprint]
U1  - 658.8 K84 2018 
PY  - 2018///
CY  - Singapore
PB  - Pearson Education
KW  - Marketing
KW  - Textbooks
KW  - Management
N1  - Includes appendices, bibliographical references, glossary and index; Part 1 Defining marketing and the marketing process -- Part 2 Understanding the marketplace and consumer value -- Part 3 Designing a customer value-driven strategy and mix -- Part 4 Extending marketing
ER  -